What Is Strategy? Why It's More Than a To-Do List [Video]

Here's your weekly roundup of the latest and greatest marketing content.

Here's your weekly roundup of the latest and greatest marketing content. || FEBRUARY 7 2018 ||   "Not all 'state-funded' media is created equal."   - Amanda Zantal-Wiener on YouTube's new labeling policy for news broadcasters.   THINGS TO STRATEGIZE TODAY.    What Is Strategy? Why It's More Than a To-Do List [Video] Most people treat strategy like it's to-do list -- and that's how businesses fail. Learn how to approach strategy to avoid a similar fate.     WE BUILT THIS WEBSITE ON ROCK AND ROLL.   Build a Better B2B Website in 3 Steps We've all done the work to obtain a seamless view of our customers. But maybe it's time to build a website that gives customers a seamless view of our organizations.    JUST A TRIM.   Here's How Featured Snippets Work, According to Google   Google recently published an in-depth explainer of how its featured snippets work. Here's our take.   POLLY WANT A PARODY?   The 10 Funniest Parody Twitter Accounts to Follow Right Now   The marketing spoof is one of the best and worst institutions in our industry.   CHRONICLE OF A STORY FORETOLD.   2 Simple Frameworks That Will Make You a Better Storyteller   If you have human DNA, you're built to tell a story. Unfortunately, some of us give up on our storytelling ability too early.   AHEAD OF TIME.   Latest Instagram Update Lets You Schedule Posts in Advance I don't know about you, but I prefer the "set it and forget it" approach. Luckily, Instagram's latest update makes that a reality.    PERSONAL BRANDS: THEY'RE NOT JUST FOR KIDS.   Why It's Easy to Market Your Clients But Not Yourself   If a client so much as sneezes an idea in your direction, you'll have a fully fleshed out strategy in under an hour. But the second you need to market yourself -- for many, that's a different story.   THE SEARCH ENGINE, THE MYTH, THE LEGEND.   20 SEO Myths to Leave Behind in 2018 [Free Ebook]   You may have heard the myth, "Keyword optimization is THE key to SEO." But now, we've evolved past that point -- and many others you might still come across.   RIGHT QUICK.   How to Be Efficient: 7 Science-Backed Ways to Build Speed as a Habit Leaving things to do last minute can be an effective, yet nerve-racking, way to work faster -- so we researched some science-backed alternatives.    I'LL TELL YOU WHAT THEY WANT -- WHAT THEY REALLY, REALLY WANT.   Which Technologies Do Your Customers Actually Want to Use in 2018? [Infographic]   When it comes to emerging technology, there's a lot to keep up with. As marketers, the question, then, is this: Which kind should we prioritize for our audiences?   MOONRISE OVER FACEBOOK.   Facebook Says It's Fixing the Fake News Problem, but This Fake Video Got 16 Million Views   When one Facebook page live-streamed a spectacular lunar event, millions tuned in. But there was an issue: It was fake.   YOU STRESS VS. EUSTRESS.   The Surprising Relationship Between Stress and Creativity As it turns out, stress and creativity aren't always mutually exclusive. Cheers, Amanda Zantal-Wiener - HubSpot Marketing Blog This newsletter was hand curated while listening to "Gold Instrumental Beats" playlist by Spotify -- and to the SpaceX Falcon Heavy Test Flight.   Follow HubSpot HubSpot   25 1st St.    Cambridge  MA   02141   USA You received this email because you are subscribed to Marketing Blog Notifications from HubSpot. Unsubscribe from HubSpot Blog emails or update your blog email preferences. One-click unsubscribe from all future HubSpot emails.