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Wednesday, March 21, 2018

Blog SEO: How to Search Engine Optimize Your Blog Content

Here's your weekly roundup of the latest and greatest marketing content.
|| MARCH 21 2018 ||

  "People shouldn't assume their social data is in any way protected."  

- Marcus Andrews on the misuse of Facebook user data by Cambridge Analytica.

  OPTIMIZATION CAUSATION.   

Blog SEO: How to Search Engine Optimize Your Blog Content

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Search engine optimization is incredibly important for marketers -- but Google's copious algorithm updates make this tricky. How on Earth can you keep it all straight? This guide can help.

  EXPLAINED, EXPLAINED: READ ALL ABOUT IT.  

Unriddled: A Ban on Self-Driving Cars, Drama at Facebook, and More Tech News You Need

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Welcome one, welcome all to Wednesday, the day that marks another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know.

  FROM ONE BUSINESS TO ANOTHER.  

 
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Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones.

  IT'S NOT AS BORING AS IT SOUNDS.  

 
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We're here to arm you with the best definition of a whitepaper in a business context -- with examples.

  A GOOD INFLUENCE.  

 
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You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is it actually worth your time and energy?

  GETTING ENGAGED.  

5 Proven Social Media Engagement Strategies for 2018

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In the world of social media marketing, the word "engagement" gets thrown around a lot, but few brands actually know how to achieve it.

  SETTLE IN.  

 
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Your story is as much about what you aren't as it is what you are -- especially when you're creating an experience for your audience.

  SING OUT, LOUISE!  

 
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With 500 million daily active users on Instagram, it's not enough to just rely on the 24 standard filters and tools available within the app anymore.

  HI, HATERS.  

9 Ways to Make a Resume Employers Will Hate [Infographic]

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Crafting a standout resume is a lot of work.

Cheers,

Amanda Zantal-Wiener - HubSpot Marketing Blog

This newsletter was hand curated while listening to "With U" by Holy Other.  

 
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