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Wednesday, March 14, 2018

Want to Win at Social Media? Here's What Followers Want, According to Experts at SXSW

Here's your weekly roundup of the latest and greatest marketing content.
|| MARCH 14 2018 ||

  "The intersection of humanity and expertise is what people are looking for."  

- Heather Brunner, discussing the results of the SXSW Trust Barometer.

  GIVE 'EM WHAT THEY WANT.   

Want to Win at Social Media? Here's What Followers Want, According to Experts at SXSW

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A panel of social media experts from Facebook, Instagram, and Teen Vogue shared their insights on what followers want the most in today's climate.

  PENALTY BOX.  

How to Know if You've Been Hit With a Google Penalty (And How to Fix It)

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According to Kissmetrics, only 5% of penalized websites are submitting a reconsideration request every month to recover their rankings.

  HIDDEN TREASURE.  

 
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Instagram has some lesser-known tricks and settings. We set out to find them and list them all in one place.

  BOT TALK.  

 
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They say you learn more through failure than success. After building bots for a few years, I'd say I definitely agree.

  WRITE IT RIGHT.  

 
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I've divided all the must-do tasks into four sections and did my best to order them chronologically.

  ALEXA, HOW DO I RANK?  

How Do You Optimize For Voice Search? Our Experts Weigh In

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Voice search will only continue to play a fundamental role in how we not only seek and consume information, but also, how Google ranks and surfaces it.

  LIAR LIAR.  

 
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Most of us know telling whoppers will get us nowhere fast, and so, we give it to a recruiter straight -- for better or worse. Unfortunately for recruiters and hiring managers, not all job candidates are so scrupulous.

  BLOCKCHAIN, EXPLAINED.  

 
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If you've come across talks and headlines on blockchain lately but just can't seem to wrap your mind around it -- you're not alone. According to HubSpot's research, it's one of the most confusing emerging technologies out there.

  SAVE IT.  

How to Download and Save YouTube Videos

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Download and save YouTube videos now = uninterrupted viewing later.

Cheers,

Emma Brudner - HubSpot Marketing Blog

This newsletter was hand curated while listening to "My Tennessee Mountain Home" by Dolly Parton.  

 
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